You want to know who we are? We call ourselves a digital production partner. You, you can call us whatever you want. Call us geeks, rockstars, best friends or webheads. Call us Darevillians. Whatever you call us, one thing will always stay true: We love digital production. And that is what we do.

Project : Campaign site / interactive test

Client : Åkestahm Holst / Posten

Target group : People in the e-commerce business


Åkestam Holst gave us the opportunity to create an interactive test for the swedish e-commerce industry. The test was a part of a campaign but it is also a long term solution for supporting and inspiring big and small e-commerce companys. Our challenge was to make the test entertaining and easy to take while keeping the information both serious and valuable to the user. Technically it was really challenging since the answers needed to be saved and compared with up-do-date industry benchmarks. At the end of the test the user was rewarded with a unique infographic poster with a summary of his or hers own answers compared with other e-commerce businesses in Sweden.


During the initial phase of the campaign a letter was sent by post to a selected group of Swedish e-commerce companys. The letter contained a unique code. By using it when logging in on the site they got some of their data presented in the questions. What they didn't know was that they would get the summary as an exclusive printed 50 x 70 cm version of the infographic poster in the mailbox. Surprise! A real poster to put on the wall in the office to show the colleagues.


Technically we did this by translating input data into dynamic SVG graphics combined with hi-res bitmaps. We did everything from structure, user experience, design, backend and frontend development to animation, 3D and print.

The questions are answered via easy-to-use interactions. Simple and playful were the keywords.
We created 3D objects to support some of the questions.
These were also used in the poster.
Every question is followed by instant feedback where your answer is compared with industry benchmarks.
Posten's e-commerce expert Arne gives you
valuable facts concerning the topic.
The unique infographic with your summary animates in when you have answered all the questions.
It's also available for download as a PDF file.
Depending on the answers earlier in the test, the user gets custom tips from Arne in the summary infographic.
The printed 50x70cm poster. These will be decorating the walls in offices all around Sweden. That's what we hope, at least ;)
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Read more about Dareville

What we do

Dareville is a Stockholm based production shop who simply love all things digital.

We act as a creative springboard and full service production unit for (almost) anything that you can think of. We conceptualize, design and develop campaigns, sites, apps, services and anything you can think of as long as it's digital in some way.

  • Concept development
  • Interactive art direction & design
  • Campaign & website development
  • Mobile app development
  • Web apps & widgets
  • 3D & motion graphics

What is a Darevillian?

It's kind of hard to say. A Darevillian may be like romantic death metal, or like a desert rose, or like a brilliant freakshow, or maybe like a funny monkey in a suit.

Or, a Darevillian could be a creative multi disciplinary competence that love to create great things. We who work here are probably more or less all of the above.

Do you suspect that you may be a Darevillian? Let us know! We're always interested in talking to people who are like us. And to those who aren't like us at all. Give us a call or just come by.

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Write to us

info@dareville.com

Let's talk

Jonas Stenqvist

T: +46 (0)705 41 09 78
M: jonas.stenqvist@dareville.com

Magnus Lewenhaupt

T: +46 (0)708 11 43 27
M: magnus.lewenhaupt@dareville.com